What is Exponea?
Exponea is a customer analytics platform for business designers with the option to store data in a cloud or on your private instance.
We provide you with a set of tools that help you to measure the impact of your business design decisions and to find opportunities for improvement of acquisition, engagement, retention and monetization of your customers.
To achieve this goal we have created a high performance cloud platform that lets you:
- find best acquisition channels through our campaign attributions
- measure engagement by collecting and analyzing data of your customers
- increase retention by connecting with your customers at critical points throughout their journey
- drive monetization by precise offer targeting and dynamic difficulty
- evaluate your business design decisions with simple A/B testing
And the best of all, it takes only few minutes to start.
Simple integration (in 7 different SDKs), intuitive analyses, collaborative environment, extensive guides and support from our top business consultants and seasoned business analysts compose a complete package for any aspiring or already successful business studio.
Why should I use analytics in my business?
Using analytics for a business development is not absolutely necessary: however when used right it has the potential to give you a considerable advantage in today’s competitive marketplace.
With analytics you can create better businesss, get more people to play them and ultimately generate more revenue.
You can measure the impact of your business design decisions, learn which articles captivates customers the most or by contrast locate the problematic place where your customers stop playing.
Ultimately, great analytics tool is about gaining actionable insights with as little effort as possible.
Investing in the business, not in the technology
If you understand the value of analytics, you are maybe thinking about developing your own implementation yourself. Unfortunately if your studio is not Rovio or Supercell, chances are that you have little analytical background and your time would be much better spent on something you do best – by developing your own business.
Fortunately today you have the option to use analytic services that are easy to deploy, learn and maintain. Not only this saves you time but it provides you with easier access to customer data for all members of the team.
The power of combining analytics with real-time engagement
While analytic services are undoubtedly beneficial for any business, many people think of them only as a read-only files. The data pours into them and every once in a while something useful comes out.
Even if this is true in some cases, today there are services that in addition to the core analytics can connect with customers based on the tracked data. Precisely targeted emails, push notifications, webhooks or dynamic content in the arsenal of your business studio can make the difference between conquering and losing the market share.
When should I use analytics?
Well.. whenever you are developing a serious business, of course!
You don’t want to be left in the dark without knowing how customers interact with your business, without knowing the reasons why they come back, how they spend money or where they get confused.
We believe that without understanding what works and what doesn’t it is really hard to make a great business.
Analytics that meet your needs
To help you figure out if you need analytics consider how this checklist applies to your business:
- you don’t know the most valuable acquisition channel
- your business is losing customers but you don’t know where and why
- your want to monetize your customers better
- you are not using targeted communication
- your business connects to the internet (at least sometime)
- you have the ability to globally update the business
If you have checked at least three options then you should think about using analytics for your business project.
The right questions
To make sure you choose the right analytics for your business it is necessary to ask the right questions:
- Does this analytics platform help me solve my most pressing issues?
- How easy it is to set up?
- How long does it take to get the first results?
Answering these questions is not easy, especially if you don’t have enough time to get familiar with many different platforms. Finally it all comes down to your first experience with the tool, provided support and available help of consultants and analysts.