User interface


In this guide, Exponea user interface will be shown, among with functionalities that are shared between multiple features.


Exponea user interface consists of three main parts: workspace, side menu, settings

User interface

Side menu

This part serves users to navigate through features of Exponea. This part can be minimalized as shown in the screenshot below, to allow more space for the workspace.

side menu

This will result in a compact side menu with icons only

side menu 2

Side menu consists of following parts:

  • overview – in this part there are dashboards, project overview and other important project-wide information
  • analyses – in this part user can view existing or create new analyses such as reports, segmentation or others.
  • campaigns – here can be found and created new campaigns for targetting customers
  • data & assets – This part is used to access the data about customers, their attributes, or to change event and customer attribute settings.
  • initiatives – Here are accessed and created new Initiatives

Usually new campaigns and analyses can be created directly without the need of accessing the individual sections and searching for “create new” button. For this purpose, you can find the plus sign directly within the side menu.

side menu3




In this part, you can

  • Access in-app help and live-chat via the question mark button
  • See the notifications using the bell button
  • Access user and project settings via the cogwheel button
  • Switching between the projects clicking on the current project name.



This part changes depending on what is the user working on, and most functionalities are described in respective guides. In this part you see features both in edit and preview mode. This part also scales with the resolution.


There are some functionalities that are shared among other features of Exponea, and usually serve to manipulate individual features

Create new

This is usually done via a PLUS sign button. This button makes creating new components easily accessible from almost anywhere

create new


Copy is represented via this button: img_552fc48cbd94a

This can be found in e.g. reports when copying metrics, funnels when copying steps or when copying conditions

copy button


Delete is represented via a trash can button : img_552fc436cf137


It is possible to reorder individual parts in some Exponea features, e.g. metrics in reports, steps in funnel, segments in segmentations, etc. It can be done by dragging via the 6 dots button: img_552fc5cf183f0 This is especcialy important in segmentations and funnels, where the order specified really matters.

Advanced actions

Lot of features allow for advanced actions, that are in a menu access by three dots. This menu serves not to overfill the features with buttons. There are actions such as send via email in analyses, see event expiration in data management, etc.

advanced actions