Geo analyses serve to visualize customers on a world map. They will display the data based on the latitude and longitude selected, and changes the color and size of respective nodes based on the desired metrics.
Creating a geo analyses
Geo Analyses are created in the side menu, analyses part. When creating a geo analyses, you need to specify two settings: location presets and metrics
In this part, the source of the data is selected. You can choose from four different preset option:
- First session – this option will take the data from first occurrence of event session_start per customer, and will take attributes latitude and longitude that are present there by default. This will, by default work as an aggregate from all customer events
- Last session – this option will take the data from last occurrence of event session_start per customer
- All sessions – this option will count all sessions as individual occurrences, and will not be unique per customer.
- Custom – this option enables you to define your own source of data, be it an event attribute or customer attribute. When selecting an event attribute, you can specify the latitude and longitude only from one event type. Event filters, customer filters and date filters then appear, allowing for further customization.
Geo analyses will by default display the number of occurrences, be it customers or events, based on which was chosen in the location preset. You can then specify new metrics to be displayed per location, as in the screenshot below. Furthermore, one metric can be chosen to influence the size of the dot, and one metric can be chosen to influence the color of the dot based on the selected heatmap. When Size or Color is already chosen for one metric, and will be chosen for a new metric, the setting will be removed from the original one. If you wish for more metrics to influence the color or size of the dot, please create a new metric and design your own formula that will be considered.
Interaction with the map
Geo Analyses enable the the user roam freely around the map using the left mouse button and dragging the map, using a mouse wheel to zoom in, or rotating the map and moving into 3D display by using right mouse button. They also enable direct execution while in 2D display mode, allowing you to select an area by holding down shift key and selecting the respective rectangle. When an area is selected, you can either show customers, or target them directly by a campaign.
Show customers will transfer you to the data&assets -> customers with two filters set, matching either attribute or funnel as specified within the location preset, and ranging from the values as selected from the map. Send campaign will create a new scenario with the condition that is specified in the same logic as when showing customers.