What is Segment?
Segment is a customer hub that let’s you collect, manage and route customer data to various platforms including Exponea. Exponea has been integrated with Segment since the July of 2015. Learn more about Segment at www.segment.io.
When should I use Segment for integration with Exponea?
You should use Segment for integration if you are already using it in your project or you plan to integrate with more platforms supported by the Segment in the future.
However we don’t recommend using Segment if you plan to integrate only with Exponea, the reason being that our custom SDKs offer you a wider range of functionality (automatically tracked sessions and page visits, ability to use push notifications or banner campaigns, web A/B testing and more) than the integration provided by Segment.
To integrate your project with Exponea through Segment you should follow steps in the Segment documentation for Exponea.
Segment integration capabilities
Integration through Segment provides options to track page views, screen views, custom events and also to identify and update customer attributes. For more information please have a look at Segment documentation for Exponea.