Flows are a feature that allows you to observe customer journey considering specific events of your choosing. Each flow starts or ends with a specific event. Afterwards, you are presented with visualization of customer journeys between selected events with the ability to drill-down and further filter events from the columns


Flows can be used, among others, in following cases:

  • What customers usually do after visiting a specific landing page
  • What are usual events preceding session end
  • Which events usually lead to a purchase
  • What a customer does after clicking a link from a specific campaign

Functionality description

Creating a flow

Flows are created in the side menu -> Analyses


In the flow, There are several options:

  1. select if you want events or customers to be considered
    • events – all events are counted in
    • customers – only first occurrence of the event per day is considered
  2. select if you want the flow start with or lead to an event
  3. select an event
  4. select if all events or just first occurrence in customer’s history is to be considered using a checkbox to the right
  5. select included events that are to be shown in the flow. By default, a flow shows all events, however more insight can be gathered selecting only a few events

Advanced visual options

When clicking on a block, there are three advanced options that can be chosen:

  • Drill down – allows to drill down the selected path by a chosen event attribute, splitting it into multiple flows.
  • Hide – This allows to hide the selected path in the current step. Same event type in different steps will be left untouched, as well as other path of the same type in case of drill down
  • Extend – This option is available only for the last item in the path, which will add one more step. This can help on expanding from certain paths while leaving some paths ended



In the picture above you can see what is customer behavior after visiting homepage. Only events session end, view_category, view_item and purchase are selected. At the second step, view_category is further extended.

Updated on August 31, 2017

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