A web layer with countdown can be used as a pressure incentive, which can be used to convert visitors to customers.
Creating the banner
Exponea has a template which can be used to create this time pressure incentive. To create this banner, go into campaigns-> web layers and select template “Countdown Banner”
This will create a basic countdown web layer where you can change the visuals such as colors, texts, and choose the end date when the countdown ends. It is also possible to change the labels based on the value of the countdown (eg. hour vs hours), however, this is not in the web layer by default and has to be coded individually.