It is possible to integrate Exponea with Ad services. This allows to edit audiences in e.g. Facebook audiences or Google Adwords. This then allows to use retargetting node in scenarios
Integrating an Ad service
To enable Ads audiences, it is needed to first integrate the project with an Ads account. This can be done in Data & Assets, integrations.
You then need to login in an account with working ads account, and select the account you want to use.
There are currently three uses of Ads integration.
- Showing the information from ad campaigns in Exponea in overview -> ads overview
- adding the customers to audiences using the retargeting node in scenarios
- creating new audiences
In the retargeting node, you select the integration where you want to edit the audience and then how customers are to be paired
It is possible to select from 4 IDs (email, phone, Facebook ID and Mobile advertiser) for FB and 2 IDs (email, mobile ID) for Google Adwords that are to be matched to any customer attribute, as specified in the node. The priority of matching goes from top to bottom.
Because it is not possible to remove customers from the audience, when you want to target customers only for some period (e.g. one week), you need to first include them in Audience A, then after the period in Audience B, and set the campaign to target customers (Audience A – Audience B)
For successful match of customers in Exponea with their FB/Google accounts, it is required that they have the attributes same (email, phone) in Exponea and FB/Google. Otherwise it will not match the customers correctly. You can have a FB login on your web page, which would allow you to get Facebook ID which will lead to successful match and increase the retargetting efficiency.
When a project is integrated with Exponea, you can see the campaigns performance for the account directly in Exponea. These information are downloaded from FB/Google and are equivalent to what you can find there.