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Data & Assets

Manage your data, imports and templates for campaigns.
  • Customers

    Introduction Combination of customers and events is the basic concept in Exponea. While customers can have various static attributes (such...
  • Catalogs

    General info Catalogs store any items without direct relationship to the customer. Catalog is a lookup table with one primary...
  • Aggregates

    Intro Aggregates are calculations made on data. They take into consideration all events for each customer separately. They help you calculate an...
  • Data manager

    Located in Data & Assets, the Data manager is a place where one can find Customer properties & Events, and several...
  • Data import guide

    If you want to work with your data in Exponea, you can import them into Exponea by following these steps:...
  • Metrics

    General Info Metrics are final calculations to be displayed in dashboards or used in reports that take into consideration all...
  • Expressions

    General info Expressions are formulas that can be created for both customers and events and serve as derived attributes which...
  • Event segmentation

    General Info Event segmentations work similarly to customer segmentations. They are used to create custom groups of events based on...
  • Running Aggregates

    General Info Running aggregates have a similar functionality to customer aggregates, except that they do not define customers, but events....
  • Asset manager

    Asset manager serves as a storage for both email and web layer templates, where they can be saved for later...
  • Ads Integration

    Introduction It is possible to integrate Exponea with Ad services. This allows to edit audiences in e.g. Facebook audiences or...
  • Exponea Tag Manager

    Exponea Tag Manager allows to run custom JS codes on specific web pages without the need of accessing source code...
  • Vouchers

    Vouchers in Exponea can assign unique codes to customers when referrenced in a campaign. Vouchers can be added and viewed...