Campaigns

  • Scenarios

    Introduction What are scenarios? Scenarios are a great way to connect with your customers at any point of their journey...
  • Web Layers

    General info Weblayers are campaigns that are executed directly on the webpage on the specified subpages to a specified audience....
  • How UTM parameters work in Exponea

    There are many UTM parameters used on the Internet, however only specific set is handled by Exponea. Parsing UTM into session_start When visitor...
  • Processing webhook response

    Processing webhook response Webhooks can be used to send data from Exponea to 3rd party APIs but also to request...
  • Email campaigns

    Introduction Email campaigns are a simple way to send direct emails without the need of creating a scenario with triggers....
  • Surveys

    Introduction Survey campaigns enable the creation of surveys with specific URLs that can be sent to customers with unique links....
  • Design -> Test -> Evaluate

    Introduction Campaigns (scenarios, web layers, surveys and email campaigns) in Exponea are features designed to target customer with marketing content.  Each...
  • HTML blocks

    Introduction When creating HTML email templates, users usually need to reuse some parts of the HTML so the emails have consistent...
  • Using Jinja

    Introduction Lot of features in Exponea enable the use of personalization via jinja. This enables to replace text in various...
  • Recommendations

    Recommendations is the feature intended for improving user interaction with client’s service by personalizations. Its main purpose is to offer...
  • Predictions

    General information What are predictions? Predictions are a powerful tool that allows you to create a model of customer behaviour...
  • A/B tests

    Exponea offers A/B testing in both scenarios and web layers. A customer is assigned a variant instantly when reaching an AB split node...
  • Experiments

    About Experiments (also called Web Personalization) allow you to make visual changes to your website. They enable you to make...