Analyses

  • Funnels

    Introduction What is a funnel? A funnel is a type of analysis that visualizes how customers move through a series...
  • Reports

    Introduction Reports are Exponea’s most powerful analytics tool. By using reports you are able to create pivot tables by combining...
  • Retentions

    Introduction Retentions are useful for seeing how often and how fast customers return to do certain actions (e.g. page visits,...
  • Segmentations

    Introduction Segmentations are the core of Exponea analyses that allow you to group customers into segments based on their attributes...
  • How UTM parameters work in Exponea

    There are many UTM parameters used on the Internet, however only specific set is handled by Exponea. Parsing UTM into session_start When visitor...
  • Trends

    Introduction Trends are simple analyses that visualize number of events in time on a daily bases. It allows for display...
  • Flows

    Introduction Flows are a feature that allows you to observe customer journey considering specific events of your choosing. Each flow...
  • Geo Analyses

    Introduction Geo analyses serve to visualize customers on a world map. They will display the data based on the latitude...
  • Predictions

    General information What are predictions? Predictions are a powerful tool that allows you to create a model of customer behaviour...